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Hair colour 10.11 Extra ash light blonde
WECOLOUR Hair dye extra ash blonde 10.11 is a beautiful extra ash light blonde hair colour. *One-year shelf life after opening* without PPD, ammonia and parabens
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Hair colour 10.11 Extra ash light blonde

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Overview hair colour 10.11 extra ash light blonde


The extra ash light blonde hair dye is a hair- animal- and colourfriendly way to dye your hair to an extra ash light blonde colour. At WECOLOUR we've replaced as many harmful substances with healthier alternatives as possible. WECOLOUR extra ash light blonde dye doesn't contain PPD, ammonia, or parabens. Other than most big brands, our dye hasn't been tested on animals.

WECOLOUR is a little in between commercial and natural brands. We think that's the best of both worlds. The colours have really good coverage on grey hair without doing any damage. You'll notice there's no ammonia in the dye. The smell of extra ash light blonde hair dye isn't a sharp smell but rather neutral, often a relief for people. The dye won't sting on your scalp. The dye contains ingredients that will feed and care for your hair, making it shine and feel very soft after dyeing. The pigment in the extra ash light blonde hair dye ensures the colour is long-lasting and has good coverage. The tube of colourcream has a shelf-life of 12 months after opening! that means you can dye your outgrowth again with the same tube. Better for your wallet and for the environment!

Extra ash light blonde is an extra cool colour, for people who want a nice matt colour and/or quickly get an orange glow in their hair. Because there's extra blue pigment added to this colour, it's a very cool tint. Your hair definitely won't turn orange if you use it the right way. Watch out if you have very light or bleached strands of hair. The colour can look too cool or grey in these places. You could try dyeing a small bit of your hair before going all-in.

The extra ash light blonde hair dye has good coverage on your hair if it's less than 50% grey. Is your hair really grey? Take a look at our colour advice tool to see if you're fit for this colour. If this dye doesn't have enough coverage, you can mix it with the 10.01 very light natural blonde or the 9.0 light natural blonde. With the 9.0 it'll also get a little darker.

What you'll recieve when ordering extra ash light blonde hair dye

The extra ash light blonde hair dye is in a tube of 60ml which you should mix with the developer (6%) in a ratio of 1:1. The package, which will fit through your mailbox, contains everything you need:

  • Colourcream extra ash light blonde - 60ml
  • Developer 6% - 60ml
  • Brush with comb
  • Plastic gloves
  • User manual
  • Sachet of shampoo (15ml) and conditioner (15ml)

Shipping to Belgium, Germany and England is free if you order mulitple products. Unfortunately, our products can't fit through the mailbox in countries abroad because these orders require a signature before recieval.


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Colour advice
Colour advice

Our hair colour 10.11 extra ash light blonde is a very beautiful extra ash light blonde hair colour with 100% grey coverage. This colour contains extra blue pigment for an extra cool blonde hair colour. If your tresses are bleached, the colour can sometimes come out too ashy. Then first try this dye on just a little lock of hair.

Ash colours tend to be slightly darker. If you would like a lighter colour, please choose our 11.1 very light ash blonde. This colour is lighter, but has no extra ash. A darker colour is 9.1 ash light blonde. If your hair is very hard to colour, a natural colour (colournumbers that end on .0 like 9.0 light natural blonde) probably gives a better coverage. You can also mix all of our colours to achieve your perfect colour!

If you are not sure what colour you should pick, you can use our colour tool to know what colours you can choose from. You can also check our Pinterest too see more of our hair colours! 

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Faya about WECOLOUR extra ash light blonde:

"This colour with extra ash added is my new favorite because the colour is really ash."

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The package of hair colour consists of:
Colourcream 60ml, activator 60ml, shampoo and conditioner 15 ml, plastic gloves, a paintbrush and an instruction flyer. The mix ratio of this hair colour is 1:1. This means, you should use the same amount of colourcream as activator. You can easily weigh this with a kitchen scale. Warning: do not use a metal container or metal cutlery! When the colour comes in touch with metal, it will rust and remain unusable. 

The ingredients of this hair colour:

Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Ceteareth-30, Cera Alba (Beeswax), Polyquaternium-22, Cocamidopropyl Betaine, Decyl Oleate, Sodium Sulfite, Parfum (Fragrance), Sodium Hydrosulfite, Toluene- 2,5-Diamine Sulfate, 4-Chlororesorcinol, Argania Spinosa Kernel Oil, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Calendula Officinalis Flower Extract, N- Phenyl-P-Phenylenediamine Sulfate, M-Aminophenol


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Every package comes equipped with an instruction flyer. The mixing ratio of colour cream and developer is 1:1. Shake the developer well before use. Mix 1 tube of colour cream with 1 bottle of developer in a plastic or glass bowl until you have an even mixture. If you only want to colour your outgrowth or when your hair is very short, you can use half of both the developer and the colour cream. Use the hair colour within 12 months after opening. Once you've applied the colour to your roots, continue applying the colour throughout the lengths and ends. Use the end of the brush to separate sections of hair. Per section, brush the colour into your hair and massage it thoroughly so it's evenly spread. Repeat this for all sections. When you've finished, leave the colour in your hair to develop for 35 minutes.

Read the instructions carefully before colouring!

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Preparation and tips
Preparation and tips

Tips and tricks for dyeing your hair with the best results:

  • We recommend that you perform an allergy test at least three days before dyeing your hair. Mix a tiny bit of the colour cream with a drop of the developer and apply it on the inside of your arm under a plaster. Make sure you leave the dye for at least 72 hours, occasionally check to see how your skin is reacting to the dye. If you have an allergic reaction, we advise you not to dye your hair.
  • For the best results, don’t wash your hair for two days before dyeing your hair. This protects your scalp.
  • Use an old towel.
  • Always use plastic gloves (included in the package).
  • Don't use a metal bowl to mix the colouring. Always use a plastic or glass bowl.
  • Use a brush to apply the dye (included in the package).
  • Use an alarm to keep track of the time.
  • If you won't be using all of the colour cream in one go, it's best to use kitchen scales to accurately measure out the cream.
  • Before applying the dye, you can apply some oil-based cream to your hairline along your forehead, ears and neck so the dye won't stain your skin.
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What our clients say

First thing: the products are easy to use and have good quality. Second: The customer service was great! Quick witted, assertive people who are always friendly and offer a solution.


The hair dye regarding the scent, texture and effect on my hair, is perfect. It's easy to apply and the result looks very, very natural. My hair has a gorgeous shine.