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Hair colour 11.1 Very light ash blonde
WECOLOUR Very light ash blonde hair dye from WECOLOUR gives a very light cool ash blonde hair colour. * As pure as possible * Can be kept after opening * Orders placed before 16:00 on working days are shipped the same day. For a beautiful, healthy very light ash blonde hair colour
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Hair colour 11.1 Very light ash blonde

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As pure as possible

Overview hair colour 11.1 very light ash blonde


Our lightest colour is the very light ash blonde 11.1. This isn't a bleaching powder! So if you usually use foils at the hair salon, this dye will give you different results. The 11.1 can lighten up your hair up to three levels because the 11.1 has a special 9% developer. If you want extremely blonde hair and your natural hair colour is dark blonde, you need a 12% developer, so you can lighten your hair to up to four levels. When ordering the dye, you'll have the opportunity to select the 12% developer in stead of the standard 9% developer. This dye sadly isn't fit for you if you have hair that's darker than dark blonde.

It's possible to use foils, but you have to know what you're doing. Using foils is an art hairdressers posess very well. That's why we always advise not to do it yourself. With a bleaching agent, you can even lighten really dark hair. But again, you really have to know what you're doing.

Our colour 11.1 lightens your hair up to three tints if it hasn't been bleached or dyed yet. Without ammonia, resorcinol and parabens the hair dye is as pure as possible. It'll even make your hair shine and give it a soft feel. The pigment in the dye ensures a long-lasting result. The very light ash blonde hair dye (colourcream) is in a tube of 60ml, which you have to mix with the two bottles of developer (9%) in the ratio of 1:2. The package, which will fit through your mailbox, also contains a user manual, a brush, plastic gloves and a sachet of shampoo and contditioner (15ml). We do advise you to mix the dye for the lengths of your hair with 1/3 water. This protects your hair from the strong developer of 9% or 12%. If you have any further questions, mail us!

Shipping to Belgium, Germany and England is free if you order mulitple products. Unfortunately, our products can't fit through the mailbox in countries abroad because these orders require a signature before recieval.

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Colour advice
Colour advice

Our hair dye in the colour 11.1 is a nice, very light ash blonde colour. The colour has less grey coverage because it's a lightning colour. If this colour is too light, consider the 10.01 - very light natural blonde. The 10.01 definitely has better coverage, but only on people who naturally have a hair colour that's at least blonde. Because the 11.1 is mixed with 9% hydrogenperoxide it's more agressive than the 10.01 very light natural blonde. If your hair is rather dry or damaged, you should pick another colour. The 11.1 will then be too damaging for your hair. The 11.1 is a really nice colour, but not if you're used to using foils at the hair salon. This is another technique with usually bleaching powder or with the 11.1 packed in tinfoil. the disadvantage of tinfoil is that it quickly stains. Using foils is very difficult and we advise you to let your hairdresser do this in stead of DIY'ing your way through.

Do you want another look? WECOLOUR offers 32 colours! We also have a Pinterest full of examples.

The very light ash blonde 11.1 costs €19.95 per package, including shipping. You'll recieve a stack discount of up to €5,- per product if you order multiple products at once. This can of course be one of our other 31 colours, but you can also combine it with our hair care- and stylingproducts.

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Kelly from Enkhuizen about WECOLOUR 

"Fast delivery and a very helpful customer service. WECOLOUR's hair colour is amazing. I've been colouring my hair for several years now and I've never seen a product like this, I think it's one is a keeper!"

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The package of hair colour consists of:
Colourcream 60ml, activator 120ml, shampoo 15ml, conditioner 15ml, plastic gloves, a brush and an instruction flyer. The mix ratio of this hair colour is 1:2. This means, you should use the same amount of colourcream as activator. You can easily weigh this with a kitchen scale. Warning: do not use a metal container or metal cutlery! When the colour comes in touch with metal it will rust and remain unusable. 

The ingredients of this hair colour:

Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Ceteareth-30, Cera Alba (Beeswax), Polyquaternium-22, Cocamidopropyl Betaine, Decyl Oleate, Sodium Sulfite, Parfum (Fragrance), Sodium Hydrosulfite, Argania Spinosa Kernel Oil, 4-Chlororesorcinol, Toluene-2,5-Diamine Sulfate, 2-Amino-4- Hydroxyethylaminoanisole Sulfate, Calendula Officinalis Flower Extract

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Every package comes equipped with an introduction flyer. The mixing ratio of colour cream and developer is 1:2. Shake the developer bottles well before use. Mix 1 tube of colour cream with 2 bottles of developer in a plastic or glass bowl until you have an even mixture. If you only want to colour your outgrowth or if your hair is short, you can use half of both the developer (1 bottle) and the colourcream. Use the hair colour within 12 months after opening. Once you've applied the colour to your roots, continue applying the colour throughout the lengths and ends. Use the end of the brush to separate sections of hair. Per section, brush the colour into your hair and massage it thoroughly so it's evenly spread. Repeat this for all sections. When you're finished, leave the colour in your hair to develop for 45 minutes.

Read the instructions carefully before colouring!

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Preparation and tips
Preparation and tips

Tips and tricks for dyeing your hair with the best results:

  • We recommend that you perform an allergy test at least three days before dyeing your hair. Mix a tiny bit of the colour cream with a drop of the developer and apply it on the inside of your arm under a plaster. Make sure you leave the dye for at least 72 hours, occasionally check to see how your skin is reacting to the dye. If you have an allergic reaction, we advise you not to dye your hair.
  • For the best results, don’t wash your hair for two days before dyeing your hair. This protects your scalp.
  • Use an old towel.
  • Always use plastic gloves (included in the package).
  • Don't use a metal bowl to mix the colouring. Always use a plastic or glass bowl.
  • Use a brush to apply the dye (included in the package).
  • Use an alarm to keep track of the time.
  • If you won't be using all of the colour cream in one go, it's best to use kitchen scales to accurately measure out the cream.
  • Before applying the dye, you can apply some oil-based cream to your hairline along your forehead, ears and neck so the dye won't stain your skin.
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What our clients say

It's a great product and I love the colour 11.1 (very light ash blond). It's true that you don't have to use the whole tube at once, you can save the rest for later. I'm very happy with the results!


The reviews I read online were so positive, I just had to order something. I chose for the colour 11.1 and I have to say that I'm more than satisfied with the result. The instructions were clear and it caught on to my hair really well!