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Hair colour 5.1 Ash brown
WECOLOUR Ash brown hair dye from WECOLOUR gives a cool ash brown hair colour. * As pure as possible * Can be kept after opening * Orders placed before 16:00 on working days are shipped the same day. For a beautiful, healthy cool ash brown hair colour
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Hair colour 5.1 Ash brown

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As pure as possible

Overview hair colour 5.1 ash brown


The ash brown hair colour 5.0 is of professional quality and especially developed to use at home. It is as pure as possible, without ammonia, resorcinol and parabens. It's much better for your hair and less stressful. It makes your hair shine and it makes it softer than usual after dyeing. The hair colour remains beautiful for a long time due to the pigment in the paint. Every package of hair dye is enough to dye medium hair. If your hair is shorter, you can use one package to dye the outgrowth a several times after the first use. Our hair dye can be stored, unlike many other hair dyes, as long as the colourcream is not mixed with the developer. It is therefore ideal for dyeing outgrowth, because you can use it several times. If you have hair down to the shoulders, you only need one package. Is your hair longer or very thick we advise you to order 2 packages. You can always use less and make some extra if you don't have enough.

The colour comes in a tube of 60ml which has to be mixed with the activator with a ratio of 1:1. The colour and activator should be mixed with the enclosed brush in a plastic container (warning: do not use a metal container or metal cutlery! When the colour comes in touch with metal, it will rust and remain unusable).

Contents of a package of WECOLOUR ash brown hair dye 

  • Tube of colourcream ash brown - 60ml
  • Developer 6% - 60ml
  • Brush with comb
  • Plastic gloves
  • User manual
  • Sachet of shampoo and conditioner

With a 6% hydrogen peroxide developer you can lighten up your hair 1 - 2 tints to an ash brown colour if it hasn't been dyed yet. If your hair is darker than ash brown and it's been dyed, you can't make it any lighter with this colour.

Why ash brown dye?

To prevent a red/orange glow, there's a dark blue pigment in the ash tints such as ash brown. If you naturally have a lot of unwanted warmth in your hair or if you like a cool brown colour, then our ash brown colour is right for you. The warmth will be neutralised by the ash brown hair colour, giving it a natural look. Because ash tints end up somewhat darker than the natural tints, you can choose for a lighter tint. It's not possible to dye dark dyed hair any lighter, you would have to decolorise it. This would damage your hair. If you have dyed it dark, it'll take about 12 weeks to lighten up again. We recommend to rather choose a lighter tint, such as ash light brown hair dye. If this is too light for you, and you'd still rather have the ash brown hair dye, we'll send you the 5.1 for free. If you think the 5.1 doesn't have enough coverage on grey hair, you should mix it with the 5.0 brown. The 5.0 is a natural tint, which always has better coverage.

Shipping to Belgium, Germany and England is free if you order mulitple products. Unfortunately, our products can't fit through the mailbox in countries abroad because these orders require a signature before recieval.


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Colour advice Haircolour ash brown
Colour advice Haircolour ash brown

Our hair dye in the colour 5.1 is a nice, cool, ash brown colour. If you have a lot of natural warmth in your hair, giving your hair a red/orange tone quickly, an ash tint is exactly what you need. If you do want a warm tint, you could choose the 5.5 mahogany brown or the 5.7 chocolate brown. The colour has a complete coverage. If you find the hair dye too dark you could also opt for the ash light brown colour - our 6.1. Of course it's also possible to mix the 5.1 ash brown with the 5.0 brown if the 5.1 is too ashy for you. Is your hair hard to dye? You could then make a mixture of 50% dark brown 4.1 and 50% 5.1 ash brown. This would help with an even better coverage. Lastly, a lighter tint such as the ash light brown would be best for porous and damaged hair. Porous and damaged hair absorbs more paint, causing the colour to be darker than desired.

Still want another colour? We have 32 colours to choose from. You can also take a look at our Pinterest for inspiration.

The ash brown hair dye - 5.1 costs €19.95, including shipping. If you order multiple packages of hair dye, you can get up to €5 in sales per package. If you still have doubts about which colour to choose, we recommend using our hair colour advice tool. We also give answers to lots of questions in our FAQ's, and have blogs going deeper into certain subjects.

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 Sanne about WECOLOUR ash brown hair colour:

"What a beautiful colour and a very good grey coverage." 


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The package of hair colour consists of:
Colourcream 60ml, activator 60ml, sachet of shampoo and conditioner (both 15ml), plastic gloves, a paintbrush and an instruction flyer. The mix ratio of this hair colour is 1:1. This means, you should use the same amount of colourcream as activator. You can easily weigh this with a kitchen scale. Warning: do not use a metal container or metal cutlery! When the colour comes in touch with metal, it will rust and remain unusable. 

The ingredients of this hair colour:

Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Ceteareth-30, Cera Alba (Beeswax), Toluene-2,5-Diamine Sulfate, Polyquaternium-22, 4-Chlororesorcinol, Cocamidopropyl Betaine, Decyl Oleate, Sodium Sulfite, Parfum (Fragrance), Sodium Hydrosulfite, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Argania Spinosa Kernel Oil, 4-Amino-2-Hydroxytoluene, Calendula Officinalis Flower Extract

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Every package comes equipped with an instruction flyer. The mixing ratio of colour cream and developer is 1:1. Shake the developer well before use. Mix 1 tube of colour cream with 1 bottle of developer in a plastic or glass bowl until you have an even mixture. If you only want to dye your outgrowth or if your hair is very short, you can use half of both the developer and the colour cream. Use the hair colour within 12 months after opening. Once you've applied the dye to your roots, continue applying the dye throughout the lengths and ends. Use the end of the brush to separate sections of hair. Per section, brush the colour into your hair and massage it thoroughly so it's evenly spread. Repeat this for all sections. When you've finished, leave the colour in your hair to develop for 35 minutes.

Read the instructions carefully before colouring!

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Preparation and tips
Preparation and tips

Tips and tricks for dyeing your hair with the best results:

  • We recommend that you perform an allergy test at least three days before dyeing your hair. Mix a tiny bit of the colour cream with a drop of the developer and apply it on the inside of your arm under a plaster. Make sure you leave the dye for at least 72 hours, occasionally check to see how your skin is reacting to the dye. If you have an allergic reaction, we advise you not to dye your hair.
  • For the best results, don’t wash your hair for two days before dyeing your hair. This protects your scalp.
  • Use an old towel.
  • Always use plastic gloves (included in the package).
  • Don't use a metal bowl to mix the colouring. Always use a plastic or glass bowl.
  • Use a brush to apply the dye (included in the package).
  • Use an alarm to keep track of the time.
  • If you won't be using all of the colour cream in one go, it's best to use kitchen scales to accurately measure out the cream.
  • Before applying the dye, you can apply some oil-based cream to your hairline along your forehead, ears and neck so the dye won't stain your skin.
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What our clients say

The 5.1 ash brown is a super great hair dye! Didn't have hair loss as I usually do with other dye. Good and long coverage! I'm a fan! I'll definitely order more often.


I ordered the 5.1 ashbrown for the second time do dye my roots. Super satisfied and the colour lasts at least as long as it does from the hairdresser. It looks great so I'm very happy.