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Hair colour 7.1 Ash dark blonde
WECOLOUR Ash dark blonde hair dye from WECOLOUR gives a cool dark blonde hair colour. * As pure as possible * Can be kept after opening * Orders placed before 16:00 on working days are shipped the same day. For a beautiful, healthy cool ash dark blonde hair colour
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Hair colour 7.1 Ash dark blonde

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As pure as possible

Overview hair colour 7.1 ash dark blonde


The ash dark blonde hair dye is professional hair dye, especially developed to use at home. Without ammonia, parabens and resorcinol, it's as pure as possible and therefore better for your hair. After dyeing, your hair will shine and feel softer. The dye has no smell and is easy to apply, without any dripping. The pigment in the dye is of high quality, keeping the colour beautiful for long. You can also dye your outgrowth with this dye. The ash dark blonde hair dye can be kept in the tube for up to twelve months after opening. If you have short hair, you could possibly dye your hair twice with one tube. One package is enough for shoulderlength hair. For longer and thicker hair we recommend two pacakages. If you have very thick and a lot of hair, you might even need three packages. Make sure you have enough dye. It's better to have too much dye than too little, since it can be stored. It's important that you don't mix too much colourcream with the developer right away. Once the dye is mixed, you can't store it anymore.

The ash dark blonde hair dye is in a tube of 60ml which you should mix with the developer (6%) in a ratio of 1:1. The package, which will fit through your mailbox, contains everything you need:

  • Ash dark blonde colourcream - 60ml
  • Developer 6% - 60ml
  • Brush with comb
  • Plastic gloves
  • User manual
  • Sachet of shampoo (15ml) and conditioner (15ml)

With 6% hydrogen peroxide (developer) you can lighten up your hair 1 - 2 tints to an ash dark blonde colour if it hasn't been dyed yet. If your hair is dyed to a darker colour than ash dark blonde, you can't dye it any lighter with this colour.

About ash dark blonde hair dye

Ash tints always end up a little darker than natural tints. Ash colours contain dark blue to cancel out the warm (orange/red) glow. If you naturally have a lot of unwanted warmth in your hair, ash dark blonde is a perfect choice for you. The warmth will be compromised by the ash dark blonde colour, giving it a natural look. You can also opt for a lighter tint if you don't want the colour to be too dark. Use our hair colour advice tool to see which colour is best for your hair. You can't dye dyed hair any lighter, you'd have to decolorise it. That's why it's best to choose a colour that's too light in stead of too dark. If you've dyed your hair too dark, it can be up to 8 weeks before it has lightened up again. If the lighter tint is too light and you still want the ash dark blonde hair dye, we'll send it to you for free. If the ash dark blonde 7.1 doesn't have enough coverage on your grey hair, you should mix it with the 7.0 dark blonde. This is a natural tint and will always have better coverage.

Shipping to Belgium, Germany and England is free if you order mulitple products. Unfortunately, our products can't fit through the mailbox in countries abroad because these orders require a signature before recieval. 

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Colour advice
Colour advice

Our hair dye in the colour 7.1 is a beautiful dark blonde colour with a slight ash tint. If you have a natural warm tint, making your hair turn red/orange quickly, an ashtint is exactly what you need. If you'd rather have a warm tint, you should opt for the 7.0 dark blonde. The 7.0 is a natural tint, and therefore has full grey coverage. You can choose the 8.1 ash blonde if the 7.1 is too dark for you. Of course it's also possible to mix the 7.1 and 8.1 to get a tint that's not too light and not too dark. If you naturally have hair that's difficult to dye, it's best to choose a darker tint. On the other hand, if you have porous/damaged/fine/curly hair, a lighter tint would be best. Your hair then absorbs the paint better, often making it turn out to be darker than desired.

Still want another colour? We have 32 colours to choose from! You can also take alook at our Pinterest to see which colours we offer and for inspiration.

The ash dark blonde hair dye 7.1 costs €19.95, including shipping. If you order multiple products at once, you'll recieve up to €5,- in sales per product. Need more info to find a colour that suits you? We answer a lot of questions in our FAQ's and have blogs going deeper into certain subjects.If you still have doubts, you could always mail us a photo of your hair. You could also use our hair colour advice tool to see which colours fit your hair best.

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Nel from Amsterdam about WECOLOUR

"As promised, a very fast delivery! I've used the product twice and I'm very happy!"


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The package of hair colour consists of:
Colourcream 60ml, activator 60ml, shampoo 15ml, conditioner 15ml, plastic gloves, a paintbrush and an instruction flyer. The mix ratio of this hair colour is 1:1. This means, you should use the same amount of colourcream as activator. You can easily weigh this with a kitchen scale. Warning: do not use a metal container or metal cutlery! When the colour comes in touch with metal is will rust and remain unusable. 

The ingredients of this hair colour:
Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Ceteareth-30, Cera Alba (Beeswax), Polyquaternium-22, Cocamidopropyl Betaine, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Decyl Oleate, Sodium Sulfite, Parfum (Fragrance), Sodium Hydrosulfite, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Argania Spinosa Kernel Oil, M-Aminophenol, Calendula Officinalis Flower Extract, 4-Amino-2-Hydroxytoluene

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Every package comes equipped with an instruction flyer. The mixing ratio of colour cream and developer is 1:1. Shake the developer well before use. Mix 1 tube of colour cream with 1 bottle of developer in a plastic or glass bowl until you have an even mixture. If you only want to dye your outgrowth or if your hair is very short, you can use half of both the developer and the colour cream. Use the hair colour within 12 months after opening. Once you've applied the dye to your roots, continue applying the dye throughout the lengths and ends. Use the end of the brush to separate sections of hair. Per section, brush the colour into your hair and massage it thoroughly so it's evenly spread. Repeat this for all sections. When you've finished, leave the colour in your hair to develop for 35 minutes.

Read the instructions carefully before colouring!

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Preparation and tips
Preparation and tips

Tips and tricks for dyeing your hair with the best results:

  • We recommend that you perform an allergy test at least three days before dyeing your hair. Mix a tiny bit of the colour cream with a drop of the developer and apply it on the inside of your arm under a plaster. Make sure you leave the dye for at least 72 hours, occasionally check to see how your skin is reacting to the dye. If you have an allergic reaction, we advise you not to dye your hair.
  • For the best results, don’t wash your hair for two days before dyeing your hair. This protects your scalp.
  • Use an old towel.
  • Always use plastic gloves (included in the package).
  • Don't use a metal bowl to mix the colouring. Always use a plastic or glass bowl.
  • Use a brush to apply the dye (included in the package).
  • Use an alarm to keep track of the time.
  • If you won't be using all of the colour cream in one go, it's best to use kitchen scales to accurately measure out the cream.
  • Before applying the dye, you can apply some oil-based cream to your hairline along your forehead, ears and neck so the dye won't stain your skin.
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What our clients say

What a great product, the hair dye from WECOLOUR! Easy to use and the colour turned out gorgeous. I'm very happy! 


I'm very happy with the colour. I used the 7.1 ash darkblonde. It's easy to apply and smells nice. I will definitely use these products again.

Wil S.